This is the stationary set I created for them which they would be giving out to the students that enroll with them.
This is the chosen design for the logo
This is the final design of the business card and new logo front and back
This was the Los Angeles Beauty College current business card with their logo.
I chose to have the butterfly as part of the logo for various reasons. The first reason was because that is the first image that came to mind when ever I heard the name of the school. The second reason was because in many other countries around the world you do not necessarily need to have a certificate to perform as a cosmetologist as long as you can proof that you attended to said school and have the skills needed to perform as a cosmetologist so when I heard this I thought that the butterfly would be perfect because once you achieved this career is like you have earn your wings which equals your freedom.